This study examines the cultural and commercial significance of geophagy (linyonyobetsane/earth eating/soil eating) across different generations of the Basotho women using the case study of women in Mafeteng area in Lesotho. Thus, I deploy the theoretical framework of indigenous knowledge systems and an exploratory case study design to make sense of the meaning(s) of geophagy from the standpoint and experience of the Basotho women who participate in this practice on daily basis.