Social Networking Sites and Interpersonal Communication: A Mixed Methods Study on Employees in the Workplace in Kenya
The influence of new media, which includes social network sites, cannot be ignored in communication studies. The significance of sites is contentious, with some claims that they are beneficial while others claim they are inconsequential (Leidner, Koch & Gonzalez, 2010; North, 2010; Nucleus, 2009). Social network sites are used for sharing ideas, interacting with other users and giving a feeling of sense of belonging that transcends geographical boundaries.

